October 30, 31, November 1 & 2, 2014 | Boulder, CO
Janie Hoffman
Founder and CEO of Mamma Chia
Janie Hoffman is the founder and CEO of Mamma Chia, an award-winning organic chia-based food and beverage company, and the creator of the first-to-market chia seed beverage. Mamma Chia’s mission is to share the magic of chia and lead in its renaissance.
The company is dedicated to offering the highest quality organic chia-based foods and beverages that provide vitality, energy and strength. Mamma Chia is a conscious and sustainable company that honors and uplifts both the soul of humanity and the soul of the planet. Mamma Chia is a founding member of the Slow Money Alliance, a Certified B Corporation, and a member of 1% For the Planet. Mamma Chia donates 1% of sales to support farmers, community groups and organizations that are building healthy, local food systems. Janie previously taught meditation and consciousness studies in North America and Asia and currently works to promote conscious business practices and healthy lifestyles.
She lives with her husband on their small avocado farm in rural San Diego County. Janie is also the author of Chia Vitality: 30 Days to Better Health, Greater Vibrancy, and a More Meaningful and Purposeful Life and The Chia Cookbook: Inventive Delicious Recipes Featuring Nature’s Superfood, Random House, 2014.